Kraft is MAD at us

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Got a little email from Neil Leinwand, VP of Marketing of Kraft Foods. He is mad at us. Hopping steaming mad!

capri.jpg

Seems like we were mistaken about Capri Sun on our beverages page. We wrote:
"Basically a bag of water and high fructose corn syrup."

This was incorrect. We have corrected it to say:
"Basically a bag of water and sugar."

Here is his complete email:

To whom it may concern,

Your calories and grams of sugar with respect to Capri Sun Pacific Cooler are correct.  Your reference to High Fructose Corn Syrup is not.  There is no HFCS in Capri Sun as we reformulated the brand well over a year ago, moving to sugar and with 25% fewer grams than previously existed of HFCS.  So if you are going to denigrate our brand (no reference to the short list of ingredients without any artificial colors/flavors/preservatives), I would ask that you at least get your facts straight.
 

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This page contains a single entry by SugarStacker published on May 29, 2009 12:41 PM.

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